Australia

Notes from Down Under – Blogspot – Expos Expos Expos!

Here’s our latest blogspot from our regular monthly blogspotter – the lovely Emily…..


Expos Expos Expos!

It is coming to that time of year again when all the major venue expos in the UK and Europe are kicking off and preparations are well under way. This sector occupies a high percentage of the events industry in the UK and Europe and similarly on the other side of the pond.

Confex and Imex are approaching, two of the biggest and leading exhibitions for the event industry and event industry specialists will be flocking in their thousands to ensure they attend as a means of networking for business, getting up to date on industry trends, discovering fresh ideas and new event technologies and gain some inspiration for their year of events ahead. For individuals in the industry it really is a must attend. Strangely after much research it seems Australia doesn’t host an event of this sort for us event professionals which is rather baffling, Australia is home to some of the world’s finest event venues and spaces, not to mention the size of the market over here and the host to world renown events. Being the nosey parker that I am I have contacted several bodies and main convention centres to discover if they were aware of any and if there were none, then why not, I have yet to get responses.

The Australian’s sure love a good expo though. Since arriving in Melbourne in November there has been a number of large expos taking over Melbourne’s Convention Centre. There seems to be a pattern over here however, up to Christmas there was a series of Home/Garden expos leading up to the summer period including the Grand Designs Live show for people looking to undergo home improvements, followed by an array of music industry expos for the music lovers hoping to secure a place at the summer music events. It has seemed to quieten down throughout January but there is a whole host of new events in the pipeline in Melbourne and the trends appear to be Bridal Expos. With Australia being at the peak of their summer, most weddings tend to occur this time of year so wedding planners, excited newly engaged couples and those just wanting a nosey are flocking to the city to gain some inspiration for the upcoming year’s weddings.

Another key trend to kick off the new year seems to be health and fitness expos along with hair and beauty conventions for those inspiring towards a ‘new me’ for the new year. Coming up to Autumn here in Australia there appears to be a second wave of Home and Garden expos and Travel expos for those wanting to get their homes in order or take off before winter sets in. Of course I think the venue expo calendar here will be completely opposite to that of the UK and Europe as the seasons are the opposite. This seems to be the theme for expos in Australia, they seem to follow the flow of the seasons and what is trending at the time. This next couple of week as the summer is coming to a close, food and wine/beer expos are taking over Melbourne and people from all over Australia and surrounding countries are heading here in there 100s to experience Melbourne’s vast culinary delights.

Similarly to the UK and Europe, Australia also hosts a range of interest specific expos including craft fairs, mind and body, health and fitness, textiles and career specific events such as those in the medical profession, science, arts, design and illustration, construction & architecture and the list goes on. The space is also popular for the use of company award ceremonies, concerts, conferences and launches.

Now I am going to admit, shameless as an event professional, that in the UK I very rarely attended exhibitions unless it was of great interest to me. I think this is down to several reasons. Since I have been in Australia I have been to rather a few, the difference I feel is; 1 – There appears to be more on offer with a wide range of genres, 2 – The expos are either free or a very minimal cost, 3 – Accessibility to the venue and general marketing of the expos. In the UK I rarely saw anything advertised for expos of interest to me and I usually had to read about it in a review afterward. Expos here are highly marketed by the venues and they place a lot of emphasis on them and the visitor experience.

The only niggle is that of the lack of event industry specialist exhibitions but then I guess the ozzies have to count on us Brits to show them how its done, though I better not let any ozzies hear me say that.

Emily Dwyer is an event manager originally from the UK that’s just emigrated to Australia with her partner. Emily regularly writes blog of her experiences in the event industry and has a monthly blogspot here on the Top Venues website amongst writing her own. You can read other blogs Emily has written about her experiences here: www.theeventure.wordpress.com

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Note from Down Under – Blogspot

Our lovely blogger Emily treats us to the next installment of her monthly blog….

Reality Strikes Back!

Can you believe yet another year has past?! Time flies when you are grown up and have a proper job.

Hope you all had a fabulous Christmas and New Year, it was rather an odd one here in Melbourne but me and my partner made the most of it and got into the spirit of things none the less. Anyway, onwards and upwards to the new year and a whole new year of events to look forward to. In true spirit of things, this months piece is going to delve into something we all know all too well, those dreaded January Blues.

Melbourne Skyline

It is an awful feeling, you have had some time off work, been eating and drinking till your hearts content, spending time with loved ones you only see once a year and just are full of Christmas cheer. The weather is miserable, cold and dark yet you still have Christmas to look forward to to push you through. January hits and its back to work, back to routine, diets begin to shed the Christmas pounds and you’re still filled with dark, cold days and nothing to look forward to right? It is not a great time of year, lets be honest, but it has rather a different feel down under where January isn’t all that bad.

We are currently just hitting summer here in Australia so this kind of takes the edge off the typical ‘January Blues’. While we are still all heading back to work after a nice long break. We are welcomed with warm sunny mornings, beautiful sunsets and soaring temperatures which is an instant mood boost, just being able to sit outside to eat breakfast, lunch and dinner helps. We can look forward to the weekend as while we all may be a little strapped for cash, here you can just make a picnic and hit the beach or visit one of Melbourne’s many beautiful parks which are home to open air cinemas during the summer period while back in the UK we end up being couped up inside avoiding the weather which leads to further frustration.

 

A Stroll Over The Sand Dunes

The end of January also hosts a public holiday for ‘Australia Day’ which is rather a big deal over here with events taking place in major cities all over the country. Events range from large fire work displays and street parties to twilight markets, beer and food festivals and array of family fun events, think St Patricks Day but on a bigger scale. Another major event of the Australian events calendar this month is the Australian Open Tennis which people look forward to year round and book tickets well in advance to ensure they have the best court side seats where they can sip Pimms and eat strawberries and not have to worry about running for cover (an all to favourite past time at Wimbledon). A lot of planning an management goes into this event as expected and like Wimbledon it is that of a continuous success, my aim is to try and get involved some way this year, what an event to be a part of. The arena itself is set along the river and is rather prestigious to say the least, again the courts will be graced with some of the worlds best but who will win the trophy.

The summer event season is just kicking off and let me tell you, it looks to be a cracking year for events in Melbourne alone and I for one am stuck for choice on what to attend and get involved with, a slight change to what I would usually be doing at this time of year in the UK, so if you want to banish those January Blues I suggest you enjoy a nice wintry Christmas in the UK and then get yourself on the next plane and soak up some of this sun, there is plenty to go around thats for sure.

 

Emily Dwyer is an event manager originally from the UK that’s just emigrated to Australia with her partner. Emily regularly writes blog of her experiences in the event industry and has a monthly blogspot here on the Top Venues website amongst writing her own. You can read other blogs Emily has written about her experiences here: www.theeventure.wordpress.com

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Notes from Down Under – Blogspot

So here at Top Venues, we thought you might like to get the opinions and stories of an event planner Down Under to compare to that of event life here in the UK.

We’d like to introduce you to Emily Dwyer, an event planner who’s just emigrated to Australia and has agreed to post a monthly blog right here on our blogspot for all you lovely readers. Over to Emily:

 

Notes from Down Under – Its beginning to (not) look a lot like Christmas.

 

Hello Top Venue Readers!

Most of you probably won’t know me but I am the writer of The Eventure. I am rather new to this blog writing business but I am enjoying it. If you read my about me page, you will discover that I recently made a life changing decision to move to Australia in pursuit of my Event Management dreams. The blog will document my journey into the events industry down under and how it differs from that in the UK. Join me here every month to see how I am getting on.

Firstly I would like to say a massive thanks to Top Venues for having me write for them and rant to all their readers along with my own.

My first piece to you this month is going to discuss how the lead up to Christmas here in Australia differs from that of the UK’s and particularly with the events industry. I hope you enjoy and feel free to email me any comments.

So, It is that time of year again when the nights start drawing in early, the frost starts to take over, madness starts in the shops and the decorations and bright lights start to appear, its Christmas of course, my favourite time of year! As we know all too well in the UK the build up starts earlier each year, unfortunate for those with young kids who have excited little youngsters for about 3 months but it is a particularly busy and exciting period for event organisers and venues across the globe.

Australian Christmas Tree - no different to ours!

 

From experience, I know that within the UK in particularly Christmas is an event managers and venues busiest time of year. We are a traditional country and like to go all out over the festive period. Venues get booked a year in advance, parties have to be booked months prior to the actual event and larger council run events take at least a year’s planning so overall a lot of thought goes into this holiday season.

Now hold that thought, I am going to paint a mental image for you, here I am in Melbourne in the first week of December basking in glorious sunshine (30 degrees worth I may add) with the main topic of conversation being about the summer holidays, not a Christmas tree in sight and not even a Christmas song played in any shop and not much advertised around the city or in venues for Christmas events. Now not only am I the biggest kid at Christmas but I love the buzz and atmosphere around the season and the vast amount of events that occur over this period. A time to be merry and thankful for great family and friends and the year gone by and a time to celebrate all that was in the past year.

It started to occur to me that the Aussie’s do it a little differently to us, as this is currently their summer period its difficult to engage in the christmas type events that are on offer to us in the UK such as ice skating, drinking mulled wine and keeping in warm in front of a log fire in a nice country pub. In Australia you can expect the type of events that take place in our summer such as outdoor music festivals, Open Air cinemas and street parties with not much emphasis placed on Christmas parties, Christmas themed markets and venues seeming to do very little marketing for Christmas parties and dining events. Events companies across Australia are not planning for Christmas events but for summer weddings and outdoor garden parties along with outdoor events within the music and sport arena.

Its not all bad though, I can only speak for Melbourne but the council here make a reasonably effort for the kids by decorating the town hall as a massive present, placing large toy soldiers at various points around the city and having a large gingerbread house where the kids can see santa. One of the biggest Christmas events to take place here in Melbourne is the revealing of the Christmas window displays at one of the department stores and the Christmas Decoration trail around the city but I have got to say it is nothing spectacular but then I am bias. It is just a very laid back approach over here and not a massive emphasis placed on the season but fear not, I will be bringing the Great British Christmas to the shores of Australia this year and be basking in all things christmasy, well as much as I can anyway but for now have a very Merry Christmas Great Britain and I guess i’ll get a shrimp on the barbi or something like that.

 

Read other blogs Emily has written about her experiences here: www.theeventure.wordpress.com

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