2014

Blogspot: New Year, New Event: Better Late Than Never!

Ok lovely blog readers, this one’s a bit late, but rather late than never right??
So here’s what our lovely friend, Holly Brailsford had to say about new years and events….

 

Now that 2014 is in full swing, everyone can start to plan their yearly event calendar, whether big or small. Some may even begin thinking about what might be coming up for 2015 and after. Post-Its and note-pads are covering desks up and down the country, as cups of tea and coffee are drunk whilst ideas are thrown back and forth. What a wonderful time of year!

Year on year we see the same events and conferences hit our doors, it’s fantastic to have the repeat business and we love seeing a familiar face. What is even greater is when the event gets better and better, we love nothing more than an enthusiastic organiser! Numbers rise, delegates are more excited to attend and the whole experience becomes more well-rounded for all. What are these organisers doing differently? Whether their field is medical, charity, financial etc, they keep people attending time after time and keep them engaged with the topic.

One of the key points is changing with the times, it sounds so simple but embracing the new can make a huge difference to the delegate experience. We have events now that can stream internationally so delegates and companies whose budgets have been cut can login and watch from afar, keeping the interest going for those who can’t attend in person. It’s also a great way for those people who do attend, but miss a key speaker, to login afterwards and watch their talk at a later date.

Twitter and hashtag-ing is becoming more and more popular and powerful, giving your event its own hashtag is a brilliant way of drawing in a younger and more tech savvy audience and also broadening your reach across social networking. Your hashtag can be included on promotional material prior to the event, to create a buzz before you’ve even arrived. It can be printed on banners, hand-outs and event t-shirts to push the message that you want your delegates to interact! If you want to go one step further you can include a live news-feed during your conference.

We see very formal events, who sometimes are dealing with incredibly difficult or troubling topics lighten the mood with brightly coloured welcome packs, banners and matching t-shirts and hoodies for staff. This is a great way of taking the edge of a conference which could otherwise be very emotionally draining.

As you head into 2014 and think about a new event you plan to hold, something totally new for you and your company think about “you” as the delegate. What will make you excited to attend, what will make you comfortable throughout and most importantly… what will make you want to come back for the 2nd year it’s held. There is nothing more valuable than constructive feedback and opinions of others who attend events regularly. Ask them what made a particular event stand out for them, you’ll probably be surprised by the answer!

If you’re gearing up for your annual event… what can you shake up to cause more interest and a buzz! If you’re bored of planning the conference, the chances are your delegates are bored of attending. What would make it fun for you, even when covering the darkest of subjects? How can you engage and interact with the attendees more effectively and what do they need to take away with them at the end.

Large events are also fabulous networking opportunities across companies or within larger frame-works of people who only see each other a few times a year. Sharing best-practice between colleagues and peers during these times is something to consider as well, giving your delegates enough down-time to work the room.

2014 is going to be about experimenting and trying something new, and sometimes a little out of the norm. But, who says the norm has to be dull…. Throw in some colour and a sense of humour and even the heaviest of subjects can be met with a smile.

About the Author

Holly Brailsford is Sales Executive at Manchester Conference Centre and Hotel and is responsible for all New Business and Account Management at the venue.

Category : Blog
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Notes from Down Under – Blogspot – Expos Expos Expos!

Here’s our latest blogspot from our regular monthly blogspotter – the lovely Emily…..


Expos Expos Expos!

It is coming to that time of year again when all the major venue expos in the UK and Europe are kicking off and preparations are well under way. This sector occupies a high percentage of the events industry in the UK and Europe and similarly on the other side of the pond.

Confex and Imex are approaching, two of the biggest and leading exhibitions for the event industry and event industry specialists will be flocking in their thousands to ensure they attend as a means of networking for business, getting up to date on industry trends, discovering fresh ideas and new event technologies and gain some inspiration for their year of events ahead. For individuals in the industry it really is a must attend. Strangely after much research it seems Australia doesn’t host an event of this sort for us event professionals which is rather baffling, Australia is home to some of the world’s finest event venues and spaces, not to mention the size of the market over here and the host to world renown events. Being the nosey parker that I am I have contacted several bodies and main convention centres to discover if they were aware of any and if there were none, then why not, I have yet to get responses.

The Australian’s sure love a good expo though. Since arriving in Melbourne in November there has been a number of large expos taking over Melbourne’s Convention Centre. There seems to be a pattern over here however, up to Christmas there was a series of Home/Garden expos leading up to the summer period including the Grand Designs Live show for people looking to undergo home improvements, followed by an array of music industry expos for the music lovers hoping to secure a place at the summer music events. It has seemed to quieten down throughout January but there is a whole host of new events in the pipeline in Melbourne and the trends appear to be Bridal Expos. With Australia being at the peak of their summer, most weddings tend to occur this time of year so wedding planners, excited newly engaged couples and those just wanting a nosey are flocking to the city to gain some inspiration for the upcoming year’s weddings.

Another key trend to kick off the new year seems to be health and fitness expos along with hair and beauty conventions for those inspiring towards a ‘new me’ for the new year. Coming up to Autumn here in Australia there appears to be a second wave of Home and Garden expos and Travel expos for those wanting to get their homes in order or take off before winter sets in. Of course I think the venue expo calendar here will be completely opposite to that of the UK and Europe as the seasons are the opposite. This seems to be the theme for expos in Australia, they seem to follow the flow of the seasons and what is trending at the time. This next couple of week as the summer is coming to a close, food and wine/beer expos are taking over Melbourne and people from all over Australia and surrounding countries are heading here in there 100s to experience Melbourne’s vast culinary delights.

Similarly to the UK and Europe, Australia also hosts a range of interest specific expos including craft fairs, mind and body, health and fitness, textiles and career specific events such as those in the medical profession, science, arts, design and illustration, construction & architecture and the list goes on. The space is also popular for the use of company award ceremonies, concerts, conferences and launches.

Now I am going to admit, shameless as an event professional, that in the UK I very rarely attended exhibitions unless it was of great interest to me. I think this is down to several reasons. Since I have been in Australia I have been to rather a few, the difference I feel is; 1 – There appears to be more on offer with a wide range of genres, 2 – The expos are either free or a very minimal cost, 3 – Accessibility to the venue and general marketing of the expos. In the UK I rarely saw anything advertised for expos of interest to me and I usually had to read about it in a review afterward. Expos here are highly marketed by the venues and they place a lot of emphasis on them and the visitor experience.

The only niggle is that of the lack of event industry specialist exhibitions but then I guess the ozzies have to count on us Brits to show them how its done, though I better not let any ozzies hear me say that.

Emily Dwyer is an event manager originally from the UK that’s just emigrated to Australia with her partner. Emily regularly writes blog of her experiences in the event industry and has a monthly blogspot here on the Top Venues website amongst writing her own. You can read other blogs Emily has written about her experiences here: www.theeventure.wordpress.com

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Note from Down Under – Blogspot

Our lovely blogger Emily treats us to the next installment of her monthly blog….

Reality Strikes Back!

Can you believe yet another year has past?! Time flies when you are grown up and have a proper job.

Hope you all had a fabulous Christmas and New Year, it was rather an odd one here in Melbourne but me and my partner made the most of it and got into the spirit of things none the less. Anyway, onwards and upwards to the new year and a whole new year of events to look forward to. In true spirit of things, this months piece is going to delve into something we all know all too well, those dreaded January Blues.

Melbourne Skyline

It is an awful feeling, you have had some time off work, been eating and drinking till your hearts content, spending time with loved ones you only see once a year and just are full of Christmas cheer. The weather is miserable, cold and dark yet you still have Christmas to look forward to to push you through. January hits and its back to work, back to routine, diets begin to shed the Christmas pounds and you’re still filled with dark, cold days and nothing to look forward to right? It is not a great time of year, lets be honest, but it has rather a different feel down under where January isn’t all that bad.

We are currently just hitting summer here in Australia so this kind of takes the edge off the typical ‘January Blues’. While we are still all heading back to work after a nice long break. We are welcomed with warm sunny mornings, beautiful sunsets and soaring temperatures which is an instant mood boost, just being able to sit outside to eat breakfast, lunch and dinner helps. We can look forward to the weekend as while we all may be a little strapped for cash, here you can just make a picnic and hit the beach or visit one of Melbourne’s many beautiful parks which are home to open air cinemas during the summer period while back in the UK we end up being couped up inside avoiding the weather which leads to further frustration.

 

A Stroll Over The Sand Dunes

The end of January also hosts a public holiday for ‘Australia Day’ which is rather a big deal over here with events taking place in major cities all over the country. Events range from large fire work displays and street parties to twilight markets, beer and food festivals and array of family fun events, think St Patricks Day but on a bigger scale. Another major event of the Australian events calendar this month is the Australian Open Tennis which people look forward to year round and book tickets well in advance to ensure they have the best court side seats where they can sip Pimms and eat strawberries and not have to worry about running for cover (an all to favourite past time at Wimbledon). A lot of planning an management goes into this event as expected and like Wimbledon it is that of a continuous success, my aim is to try and get involved some way this year, what an event to be a part of. The arena itself is set along the river and is rather prestigious to say the least, again the courts will be graced with some of the worlds best but who will win the trophy.

The summer event season is just kicking off and let me tell you, it looks to be a cracking year for events in Melbourne alone and I for one am stuck for choice on what to attend and get involved with, a slight change to what I would usually be doing at this time of year in the UK, so if you want to banish those January Blues I suggest you enjoy a nice wintry Christmas in the UK and then get yourself on the next plane and soak up some of this sun, there is plenty to go around thats for sure.

 

Emily Dwyer is an event manager originally from the UK that’s just emigrated to Australia with her partner. Emily regularly writes blog of her experiences in the event industry and has a monthly blogspot here on the Top Venues website amongst writing her own. You can read other blogs Emily has written about her experiences here: www.theeventure.wordpress.com

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End of Another Year…

Well what can I say – it’s been one hell of a year for us here at Top Venues and Events.

With wedding bells, new team members and bigger events there’s been something to keep us on our toes all year (we’re not complaining!).

We’ve been that busy, particularly the last three months, that we’ve even failed to keep our lovely readers up to date with everything that’s going on. (Sorry about that)

 

 

 

 

 

 

 

 

 

So what’s the score for 2014….

  • We have a guest blogger from Down Under that will be providing monthly blogs on everything event related to give us an incite into how our pals across the water work.(first blog will be this week)
  • We’re looking to find new offices as we need a bigger space so will keep you posted when we do.
  • We’re taking on even bigger events and working even closer with some of our regular clients to create better working partnerships.
  • We’re continuing to keep up the service standards we’ve set ourselves over the last few years.
  • We’re looking to keep you updated with more blogs that we hope you’ll find of interest.
  • We’re getting to know even more suppliers to be able to offer more to all our clients, old and new.
  • More importantly – we’re still the same approachable, happy people you currently work with and will continue to be 🙂

So, with all that to come and with this year coming to a close, all that’s left to say is:

MERRY CHRISTMAS & HAPPY NEW YEAR!

from all the team at Top Venues & Events xx

 

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