Blogspot: What changes have you seen in the events market over the last two years?

Guest Blogger: Holly Whitman

Some would say I’m merely a “pup” in the world of hospitality and events, having started my career in a hotel as a Conference & Events Co-ordinator in Bolton in 2008, moving into a Manchester city centre hotel in 2009 and then landing where I currently am as Sales Executive for Manchester Conference Centre & Hotel. But over the last 5 years since I started, much has changed in this industry… even for new eyes like mine.

Lead times for large bookings are getting shorter, gone seem the days of booking a large multiday, international conference 2 or 3 years in advance. Now large enquiries are coming in 8 – 12 months in advance… when you’re lucky! This makes it incredibly hard to plan your business on the books and forecasting as you don’t know when “that biggy” will appear. But we adapt, and we keep an eye on those rebookers!

The buyers appear far more savvy now too, probably largely connected to the recession where budgets were cut, jobs lost and belts tightened. Clients are now more confident than ever to question proposals to find the best deals, happy to pitch hotels and venues against each other to get the best price, and who can really blame them! The lines between competitor venues are now blurred, no more clear boundaries in pricing from your 5* to your 3*, purpose built venue or redeveloped site.

What does this mean for us… well for Manchester I think it means working together more than ever as a city and a destination for all conferences and events. We strive to make ourselves as desirable as possible and if we don’t win that main contract, we can push for fringe events, accommodation or overflow. I think we’re doing a pretty good job too! Hotels and venues are communicating more and obviously don’t want to give away their secrets or their biggest clients, but we know there is always someone at the end of a phone or email to ask for advice or pass on a referral.

Manchester has grown into a hub of international business, with the Convention Centre bringing in large events from across the globe. There really is something for everyone within this “walk-able” city! It’s not just hotels and purpose built venues like ourselves that host events, we’re fighting art galleries, restaurants, bars, casinos and even museums.

This is what makes Manchester great, and the venues and hotels within the city even greater.

So, what’s changed over the last 2 years… communication, competition, relationships, lead times and more than anything buyers who know what they want.

We welcome it with open arms.

About the Author

Holly Whitman is Sales Executive at Manchester Conference Centre and Hotel and is responsible for all New Business and Account Management at the venue.

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