Accor – from Ibis to Pullman Hotels

I was recently at an event called the ‘World of Accor Expo’ in London which was a showcase from the Accor Hotel Chain of a number of their world-wide hotels. Whilst there I was asked by someone from C&IT Magazine whether Hotels/Chains were doing enough to entice and promote their hotels to agents (that’s me). My response to that was that some are and some aren’t. Whilst this wasn’t really an answer I did go on to explain that while times are much tougher than ever before for business (from both client and agents’ perspective) it was more important now than ever before to keep clients interested and in the know about hotels, be it a chain or an independent, and while the bigger chains have bigger marketing budgets it was just as important for smaller independent venues to keep working with clients and getting out to see potential new clients to show them what they can offer. However, of the larger hotel chains, one brand that is promoting themselves well, is that of Accor. With the hotel brand changing and increasing in size quite rapidly, they need to make their clients, and potential clients, aware of what they have to offer.

Accor Expo Exhibition Stands

In the last two months, I’ve attended a more low-key UK-based event (Charlie and the Chocolate Factory themed) where I sampled their Mercure brand and now the World of Accor Expo where I have been able to sample both the Ibis and Pullman brands. In between all that, I’ve been regularly updated on the new venues coming on board and those currently going through a refurbishment.

Accor is a French brand and you notice a French feel throughout each of the brands, although it may be quite subtle, from staff to literature to just the colours and style. The company are very proud of the fact that they are French and I think this is great that they’re keen to make people understand the history behind the group.

At the World of Accor Expo, it was apparent as to how much they love their hotels by the fact that five of the six Parisian hotels are all undergoing major refurbishments over the next year to keep the hotels up to standard.

The Pullman London, the newest addition to the Pullman part of the chain has undergone a major refurbishment. Formerly a Novotel (another of the Accor brands) it boasts a tiered theatre to hold 446 along with other meeting spaces. Within 2 minutes’ walking distance to both Euston Station and St Pancras Stations and directly next to British Library it’s ideally placed and while it’s not the prettiest building on the outside, from the inside, it offers imagination and a quirkiness that you just can’t help but love.

Even the lower budget hotels (Ibis) have undergone a rebrand and facelift. Having stayed in an Ibis hotel and attended the event at a Pullman hotel it was clear to see that all brands, from budget to more luxurious, are clean and spacious with friendly staff and a modern and up-to-date feel.

So while I’m all in favour of Accor Hotels and as a brand it offers something for everyone, I hope they continue to keep up the good work of keeping us informed as, with so many hotels and venues on offer for both business and leisure, it can be difficult to be seen and heard unless you shout!

 

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