Square Meal 2011

Predominantly focused on venues and services for the hospitality industry, Square Meal takes place in September every year at Old Billingsgate Market.

As far as Expos go, Square Meal is most definitely one of the best.

For starters, it only lasts for two days (most large Expos last for at least three). This means the people exhibiting aren’t stood on their feet for three days running and so don’t lose the enthusiasm of their product.

It is housed in a building that’s not too big, not too small and easily located.

In previous years Square Meal has been predominantly focused on London venues and services. This year was different. There were more venues from outside the London boundaries. This makes quite a difference to the people that come to the show. It means that not only will you get to see some fantastic venues and event options from London but also fantastic venues and services from around the country.

Despite the fact that Square Meal is housed in a venue that can’t offer space to expand, it actually makes it a bonus feature.

You can get around the show in two hours, an afternoon or a full day making it as accessible as you need it to be.

One small thing that I would suggest to anyone organising these events is to provide a full show guide offering contact details for all the exhibitors attending the show. It just means that should you not manage to get around as a visitor, you still have access to the contact details should you need them. Also as an exhibitor paying quite a lot of money to attend, I would expect clients to be able to contact them from either the website or the show guide should they not be able to on the day of the event.

However, having said that, it’s only a small issue and as my favourite Expo, I will most definitely be attending again next year!

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